Mar 18

Many people build a website or blog with dreams of creating huge amounts of Adsense revenue.  These dreams generally finish after months of frantically driving visitors to their sites through marketing campaigns, only failing to convert visits into clicks.

This failure leads to frustration, and ultimately quitting.  There is no need to quit.  What you need to focus on is how to build your Adsense banners to compliment your blog instead of insulting it.  There are some simple ways to increase the amount Adsense revenue you generate.

How to Increase Adsense Revenue

1. Primacy
Primacy is defined as the state of being first, or foremost.  People in general have a short attention span, but it gets even shorter when on the web.  It is important to have your Adsense banner near the top of the page.  If they have to scroll to see it, there is a good chance they will move on before even noticing the banner.  This can be hard to do and keep your website looking professional, but it is possible.  You may have to forgo this step on some of your pages to keep the integrity of your site. Continue reading »

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Mar 12

When our grandparents arrived in America with their new businesses and ideas they used techniques that were considered revolutionary for their time. Some of the most radical ideas of the 20th century for businesses came in the form of marketing to customers. Everything from TV, Radio, Direct Response, and other innovative strategies were used to build a business. They worked and more and more people used the ideas to form their company. Then times changed again. This time instead of creating national marketing campaigns the world became a little smaller with the advent of the internet. Continue reading »

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