Search engines are becoming more and more intelligent to determine a website’s ranking capacity whether your website is worth displaying or not. But this does not mean that you can’t be able to reach the top, of course you can. You just have to know what factors search engines considered as ranking points. Search engine optimization is the process to do and with this you will be able to rank your website on the top with proper implementation.

Below are the ranking factors that most search engines taking into account.

• Content

  Search engines love content, a unique content so to speak. This the food of search engines, they are tempted to it. If you wan’t your website often visited by spiders you should provide new unique content and also if you have a unique content this will separate you from others giving you less competitors of that particular subject. Your website is like a house if there is nothing valuable in it no theft is tempted to intrude it.

• Backlinks

  These are the links (your url) from other websites that are pointing back to your site and the most critical one since search engines give more weight on this as a ranking factor. There are techniques to build links some of them are easy to achieve others take time.

• Website title

  This will tell search engines what your page is all about. You need not to have a very long title instead just a short descriptive one that summarizes your niche. Do not forget to include the keyword in your title.

• Header tags

  Make sure you use proper usage of header tags on your contents.

  is for the most important phrase

  the second most important

  the less important and so on

• Internal Linking

  In order for spiders to find all your pages easily you need to come up with a smooth linking structure inside your website. Create a sitemap or a breadcrumbs navigation perhaps.

• Meta tag
  Although this is not anymore a ranking factor but you still have to provide this one to your website. Again this will also determine what your website is all about, moreover search engines use this information as a snippet of your website whenever it gets results. Make your meta description as compelling as possible.

• URL Structure

  A keyword in the url also matters. And this has been proven by everyone including myself.

• Domain age

  Older domains are more authority compared with new ones. They are given more priority with search engines because logically they are the experienced ones.

Search engines are always changing the way it rank a website, pulling only those quality websites that meet customers’ needs which is the way it should be. If you optimize all the ranking factors mentioned above there is a greater chance of winning the top position.

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