When our grandparents arrived in America with their new businesses and ideas they used techniques that were considered revolutionary for their time. Some of the most radical ideas of the 20th century for businesses came in the form of marketing to customers. Everything from TV, Radio, Direct Response, and other innovative strategies were used to build a business. They worked and more and more people used the ideas to form their company. Then times changed again. This time instead of creating national marketing campaigns the world became a little smaller with the advent of the internet. Continue reading »
