The Best Use of Long Tail Keywords August 28, 2010
Posted by wayans in : Articles, SEO , add a commentEarn Money
The potential customers of your niche market use long tail keywords that are extremely important to your website’s performance.
A keyword refers to the phrase query entered in a search engine by someone who wants to either find information on a topic, carry out a website transaction, or navigate to a specific website or web page.
Types of Keyword Phrases
There are two general types of keyword phrase queries. One is a short tail keyword phrase which contains two or less words, for example, “dog food.” The other is a long tail keyword phrase which contains three or more words, for example, “organic dog food chunks.”
Longer Search Phrase
A longer search phrase is more targeted and specific than a shorter search phrase. A person using it is deemed closer to purchasing a product than someone who is not.
A longer keyword phrase also less competitive than a shorter keyword phrase. More people search using a shorter phrase query than a longer phrase query; therefore, demand is less for a longer search term than for a shorter search term. Less demand for a specific search term leads to fewer marketers supplying that search term — this makes it less competitive.
Because these longer search phrases are not as competitive, web pages containing them have a greater chance of ranking higher in the search engine results page (SERP). Searchers will open the results on the first page more often than the second page or the third page. The more views your page has, the greater the chance that some of these searchers, who are closest to buying, will actually purchase your product. (more…)
Top Ways to Improving Your SEO August 20, 2010
Posted by wayans in : Articles, SEO , add a commentWhen was the last time you opened your yellow-pages directory? Fifteen years ago, that was a shopper’s primary resource for locating your business, but today your customers are turning to search engines millions of times a minute.
Moving up your placement in search-engine results (SER) is not something you can achieve overnight, but it can be done. Here are ten projects that you can do on your own that will positively affect your rankings.
1. Send out regular press releases or news announcements.
You don’t have to wait for a major company accomplishment to alert the media, you can send a news announcement each time you have something you feel is noteworthy: a new product release, a just-launched campaign, or maybe a new logo. There are distribution services that will forward your announcement for free or at a very low cost to thousands of authors, commentators, bloggers, and editors. These releases, when posted to news sites or quoted by bloggers, contain inbound links to your site and this creates a buzz that search engines hear. (more…)
Quality Content is Not What the Internet Wants August 13, 2010
Posted by wayans in : Articles, SEO , add a commentIt’s a popularity contest that can be rigged. Quality levels are entirely up to the business or the individual – you can have garbage on your site and still rank well in the search engines if you know the game.
Think about it for a moment. How can any search engine understand quality?
The only thing search engines understand is really quantity – that’s it. Why? Because everything in search engines is done by computer analysis. Why were computers designed? To crunch numbers. Why was the internet created? To exchange information. How can numbers decide quality of information? Why do analytics only come in numbers?
Yes, I know, it’s programming. And it’s algorithms. And it’s this and that. Truthfully, however, search engines, in the end, only crunch numbers and cannot possibly understand quality – it’s beyond the computer’s capability. And, as we all know, numbers can be manipulated through a variety of means. Only humans can decide quality.
Do search engines have people reading what’s on your site? They don’t. So how else could they possibly know whether your site has quality content? (more…)
Reputation Management with Search Engine Optimization August 3, 2010
Posted by wayans in : SEO , 1 comment so farThe types of online businesses are indeed various. One money-making online business is called online Social Media, which literally means a website in which people can find many ideas, tips, and tricks. And nowadays, the world of social media is getting wider, for people can also find and build so-called Social Media Marketing on their own. Not only will people gain more money from this online business, they can also help people in difficult and overwhelming situations. However, there is one essential thing an online business manager is to do before establishing their own social media site: that is, finding the best and most effective reputation management.
And one promotion and Reputation Management method they are recommended to apply is the Search Engine Optimization method. It is mainly concentrated on Link Building Services, which are actually the secret to having a high page rank. The link building service works by linking your social media’s site (or any online business’ site) to a related website. In such related websites, people can click on your site, if they should need more information about the related topic and theme. (more…)
