Lowongan Kerja Terbaru Update Informasi Lowongan Pekerjaan

Though business blogs are a staple part of life for millions of small businesses around the world, and increasing every day at a rate of knots, it’s true that there are still many self-employed people and entrepreneurs who don’t understand the benefits of blogging for business. Let me share 7 benefits of business blogging.

1. Positions you as an expert

Writing a blog enables you to regularly share your views, opinions and tips in your niche business area. You know how much experience and expertise you have in your field but you cannot always easily get that across in a regular website. Business blogging enables you to demonstrate what you know.

2. Builds the know, like and trust factor

Your blog, even when it is business-focused, is a more informal internet presence than a conventional website. It gives your readers a regular, ongoing insight into the way you work and the way your organisation or practice operates. Familiarity breeds new business.

3. Improves search engine optimisation

While the workings of the search engines are not always clear, we do know that sites which are updated regularly — like blogs — are ranked higher than those that aren’t. When someone searches on a keyword or keyphrase the search engines want to show the most relevant content; it can therefore be easier for your blog to rank more highly, more quickly, than your website whose content is more static.

4. Attracts more visitors

Which are your favourite sites – conventional websites with the same old content or the blogs where you can see new information, recommendations and news? You will visit your favourite sites more often, you will recommend them, talk about them and blog about them. We all want as many visitors as possible but what do we want them to do once they come visit? This is the next benefit:

5. Creates business opportunities

The more people who visit your site regularly and get to know, like and trust you, the more opportunities you have to make money. Whether it’s promoting your latest programme or an affiliate recommendation etc, it is easier to make money from a blog than from a website. Your website is more likely to be focussed inward — on your your services — while your blog will have external foci like sharing news updates from your industry, product reviews and so on.

6. Opens up a dialogue between you and your visitors

A characteristic of a blog is the ability for your site visitors to leave comments on your posts. This is an easy free way for your target market to interact with you and allows you both to start building a relationship. Once you have developed rapport you will find it easier to sell and promote your business.

7. Creates niche content and strengthens your writing muscle

Regular blogging gives you practice at writing and what you practise, improves. So the more you write, the easier it gets. As you build a repository of niche content, you can re-purpose your blog posts. They can form the basis of a series of articles that you upload to an article directory like EzineArticles.com, you can use them in your newsletter or you can even use them as fodder for an ebook or proper print book. You wouldn’t be the first blogger to bag themselves a book deal if you did that. Remember those successful well-publicised books, Wife in the North and Julie and Julia that both started life as a blog.

Business blogging is a marketing habit well worth developing. The benefits are vast and you will soon see your reputation and business grow.