Google Adsense Tips and secrets
I’ve been reading some forums and blogs about Google Adsense tips lately, and thought it would be helpful to consolidate as many as possible in one place without the comments. I’ve also thrown in some tips of my own. We start with some basic general and move to the more specific issues in the future.
Build an empire?
When you decide to become a website publisher is divided into two general categories:
* Published 100 websites that each earn $ 1 a day profit
* Publish 1 website that earns $ 100 a day profit The reality is that most people end up somewhere in between. Having 100 websites leaves you with maintenance, management and content issues. Having a website leaves open to all types of fluctuations (algorithm of search engines, market trends, etc.). You can change your plan along the way, but you will have an easier time if you start to go in the direction of where it wants to end.
General or niche
You can build your website around general topics or niches. In general, niche websites work better with AdSense speech. First, the ad targeting is much better. Second has a narrow focus your writing naturally becomes more expert in nature. Hope this makes it more authority in his field.
If this is your first attempt to build an AdSense website do so on something you enjoy. This will make the process much easier and less painful to accomplish. You must, however, make sure the topic has enough of an inventory of ads and pay is at a level you feel comfortable. You may love medieval folk, but the group of advertisers for that matter is very small (in fact, is now zero).
Once they began to fall as the works of AdSense on a site, who wants to engage with some high paying keywords, you may even be tempted to buy a list of keywords are well paid. This comes with some dangers. First, the level of fraud is much greater in a lot of money. Secondly, there is a distortion of the relationship between supply and demand of these terms. Everyone wants ads on their website that make $ 35 or more in one click, however, the number of advertisers who are willing to pay that amount is quite limited. Moreover, competition for that traffic is going to be tough. So do not try to run with the big dogs if you can not keep up. If you have to wonder if you’re a big dog, then chances are, you’re not.
New sites, archives and Maintenance
When you are building a new site not put AdSense on it until it is completed. In fact, I would go even further and say that not put AdSense on it until you have built inbound links and started getting traffic. If you create a site with “Lorem ipsum” dummy or placeholder text, AdSense ads will almost certainly be off topic. This happens often for new files on existing sites, especially if the topic is new or different. It may take days or weeks for Google media bot to return to the page and receive targeted ads correctly. TIP: If you start getting a lot of traffic from a variety of IP’s that will accelerate this process dramatically.
I like to build my sites using include files. I put the header, footer and navigation in common files. This makes it much easier to maintain and manage. I also like to put my AdSense code to include files. If I want / need to change my AdSense code, only one file I have to work. TIP: I also use to turn the AdSense program on or off. I change a global variable to true or false and my adsense ads appear or disappear.
Management and URL channels
Adsense channels is an area where it is very easy to go overboard with stats. You can create URL channels to compare how is one place to another. You can also create sub-channels for each URL. If you wanted to do something channels like this:
* Domain1.com – 728 banner
* Domain1.com – 336 blocks
* Domain1.com – text links
* Domain2.com – 728 banner
* Domain2.com – banner image
* Domain2.com – 336 blocks
* Domain3.com – 300 blocks
While this is ideal for testing and knowing who clicks where and why, makes your reporting a little inconsistent. Their total number will always be right, but when you look at their reports with a channel break down things will be displayed several times and not add to total correction. It makes things very confusing, so decide if you really need / want that level of detail of reports. TIP: As a minimum, you want to know the URL is income generation so be sure to enter distinct URL channels.
Site Design and Integration
Once you know you’re going to put AdSense on your site where you have to think where to put it. If this site is new, it’s easier, is an existing site is more difficult. Although there are some people who will be able to do so in most cases I would say that if you just slap the AdSense code may end up with a monster frankensite (Tedster of WMW support for the buzzword). Although each site is different, Google has published some heat maps showing the location ideal heat. Not surprisingly, the best spots are middle of the page and left. Now I have done very well, putting well, but you should know why they’re doing before hand and be prepared to change if it breaks.
Google also published a list of ad sizes faster performance
* 336 × 280 Large Rectangle
* Rectangle 300 × 250 online
* Wide Skyscraper 160 × 600
Of the sites I run, I do very well with the box of 336 and 160 skyscraper. My next best ad size is 728 performance rankings, I really do not use the 300 inline rectangle too often. So it really depends on how well they are integrated into your site. Placement can have a dramatic effect on performance. TIP: When working on a new or redesigned site you might want to give each place its own channel for a time until you understand the user behavior.
Another trick that can increase your CTR is the mixture of AdSense on your body copy. For example, if your body copy is black, remove the border from AdSense and make the title text and URL black.TIP: Try to change all the page links to high-contrast color (like dark red or bold blue) then change the title of AdSense for the same color.
The only area I found mixing ads do not perform well is forums, especially those with a high volume of repeat members. Regular visitors develop banner blindness very rapidly. One trick to keep ads from being ignored is a random color and even the placement. As with any decision on the location, placement and color is a trade-off. How much emphasis on the ads without annoying your visitors. Remember that it is better to have a 1% CTR with 500 regular visitors compared with a CTR of 5% to 50 visitors. TIP: For forums try placing the AdSense ads directly above or below the discussion forum first.
Using pictures
One of the latest “secrets” to make the rounds is using images placed directly above or below a header AdSense. This has been used for a while, but it was a digital point forum thread where a member talked about quadrupling their CTR. Basically, it created the AdSense code in a table with four images that line up directly with it. If this is distorted and misleading is very subjective. Obviously four blinking arrows would be “attractive to people and click against the AdSense TOS. However placing pictures of 4 laptops, notebooks ads is not, so use your best judgment here and look from the perspective of advertiser or Google. If you have a question regarding your application is “online” to write to AdSense and ask him to take a look.
The use of images, I did and I can say that definitely works. You get the best results when images of “complete the story of the ads are saying. For example, if you have ads apple pies, use pictures of freshly baked apple pies, instead of Granny Smith, Macintosh, Pink Lady and Braeburn apples. TIP: Do not limit yourself to only use images the size of ad unit, which works so well with the other dimensions of the rectangle 336.
Added:
I have some criticizm for it and rightly so, as I was not specific as it could have been. Do not use very identifiable brand or product to your images. Using specific generic images, where possible and appropriate.
Multiple ad units
Another way to increase advertising revenue is to use multiple ad. According to Google’s terms of service, is allowed to place up to three ad units per page. Similar to the search for higher performance standard ad unit, the payment is served first and the lowest is served last. If there is enough ad inventory, place all three ad units. However, you should pay attention to payments. Assumption is that you get 60% of revenue ($ 0.05 a click you make $ 0.03). So if a click from the third ad unit is only paying between 3 and 5 cents you may want to omit from your page. This is one where units are giving your channel list worthless. If an ad is to get a higher percentage of click throughs you want to ensure that the best performing ads are being treated there. TIP: Use CSS positioning to get your highest paying ads service in place with higher CTR.
Adsense in RSS
With the growth of blogs and RSS feeds that are starting to see the AdSense channels as now. My humble opinion, this does not work, and here’s why:
* You just place an ad.
* You do not have control over finding the optimal point for the ad.
* The ads are usually poorly targeted (this is getting better).
* People develop ‘banner blindness “.
I know people want to be able to read entire messages your feed reader, and at least a dozen places full of reasons to please their users offline for mobile computing, which are totally valid. However, if your website depends on generating adsense revenue to survive, and then take them to the site and show ads there.
Affiliate Sites
Placing Adsense on affiliate sites is difficult. You’re giving $ 10, $ 20 or $ 30 for the sale of $ 1 a click? This is something that has to prove on their own to find out. If they are now becoming worth a try. I like to use AdSense on pages of my article. For example, say you had an affiliate site that sells the shoes. You need some articles related to “meat” site. Things like “getting a shoeshine” or “find a shoe” These are excellent sites for AdSense. While not become rich, they usually provide a steady income and cover things like hosting small costs.TIP: If you find pages that receive more than 50 clicks per month add more pages on this subject, and link pages. Mine the records of the search terms used.
Arbitration PPC
This is risky business, so I will move away from specific examples. Basically, you buy at the low volume niche Uber very low cost. You set up landing page that contains the highest paying ads on the topic in general. Looking for a deal with one big difference between the price that is offered in AdWords and the price they are getting on Adsense. If you pay $ 0.10 a click and get $ 1.00 for every click $ 0.90 per click. To get your approved AdSense ad, you need to “add value” along the road. You can make a killing or were carried to the cleaning of this, to make sure you know what you’re doing before attempting it.
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